Discouraging news from Japan, where a poll found that 52% of the people surveyed condoned the purchase of counterfeit goods. Even more discouraging is that the Japanese government has been attempting to raise the public's awareness concerning the dangers and drawbacks of counterfeit goods, and that the number of Japanese condoning counterfeiting has risen despite this campaign.
That these attitudes occur in Japan is even more disheartening. Japan is resource poor but highly educated and wealthy in large part from its innovations and intellectual property.
Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Sunday, October 26, 2008
Thursday, July 3, 2008
eBay's European PR Offensive
PR Week reports on eBay's public relations counteroffensive in the wake of this week's legal setback in France. The article notes eBay's involvement with the Knock Off Nigel initiative, as well as its teaming with various organizations to fight online fraud (including The Authentics Foundation, which sponsors this blog and the myauthentics.com website).
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