Watch This!

From the Wall Street Journal, a watch that cannot be counterfeited. Or at least, not yet.

The watch is made by Vacheron Constantin, the venerable Swiss watch maker that first started making watches in 1755. This old school outfit employs cutting edge technology and clever technique to fight counterfeiting. Using "layers of invisible UV marking, laser perforations of some watch parts, special high-security inks, and other measures used to secure passports and currencies like the euro and Swiss franc," Vacheron Constantin has designed the "Quai de l'Ile" watch it claims is "impossible to counterfeit." If you hold the Quai de l'Ile under ultraviolet light, a tiny image of the sun appears between the 1 and 2 on the watchdial.

The article sounds a warning - counterfeiters have become increasingly capable themselves, so Vacheon Constantin's braggadocio may be misplaced. Nevertheless, anti-counterfeiting techniques like these can keep the brand owners one step ahead of the counterfeiters, and that, even if only temporary, is a good thing.

Read the whole thing.